Project info
Role:
UX Research & UX Desinger
Team:
Product, Marketing, Sale, Frontend
In this project, it is a freeland platform with similar goals to upwork, fastwork or faverr. My assignment is design. Improve the product homepage strategy from the existing one. present a new perspective To meet the needs of sales, marketing and products that want to drive the vez platform, an emerging platform to penetrate the target audience. Attractive presentation and beginner friendly.
This is just a high-level summary. If you are interested in discussing this further, please contact
Background
Sale: In this project, sale wants the homepage to be able to have a space to sell ads. And there are people who are interested in selling ads to drive advertising sales. Join promotions with platforms.
Marketing & Product: One of the goals of new platforms is to get more people to join, so that the platform has a large community of users. And it can also meet the needs of choosing platforms from users.
User: For users, what is their interest in deciding and adopting a new platform? I think users want to know what they are involved with first and foremost. That can come in and do some things, such as vez, both as a buyer and as a seller or looking for freelancers and looking for differences between this platform and other competitors
Research Competitor
Solution
From the original homepage I researched and compared competitors. I know that we sell on both platforms and that website users' product selling behavior is different from app users who might come in without even knowing how to solve my problem. Is to sell the platform first, the product that is available on the platform is secondary. To make people interested in the platform and believe that this is a good choice for the user, it is the presentation of the emerging platform and selling the product in the platform after the user registers.
Summary
Concept Wireframe
Key Learning
The homepage is the center of the platform in presenting the platform to be recognized. And it is also the center of every team working as well. How do we appropriately ensure that all teams are impacted by this page at the same time? For the common goal is the main goals, unregistered users to register and registered users interested in freelance or want to become a freelancer with our platform.
